Color so rich, so ultra-conditioning it lasts for up to 8 weeks NOW with Triple Fruit Oils!\nJET BLACK #371 is a deep-black shade which shimmers like polished onyx, leaving your hair shiny and lustrous. Regal as a queen, elegant in black, your color will be sleek and stylish in black magnificence. Now with NEW extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment from root to tip.