Illuminate your blonde with the Aveda Blonde Revival Purple Toning Shampoo. Infused with a potent blend of passiflora edulis seed oil and euterpe oleracea fruit oil, the high-performance shampoo seeks to eliminate brassy or unwanted yellow tones to promote a bright and vibrant finish. The low-lather formula gently cleanses the hair without stripping it of essential moisture, helping you achieve a salon-worthy colour, while leaving hair feeling soft and nourished.