The Tao of Fundraising: The Science, Philosophy, and Psychology Behind Attracting Capital

Now a USA TODAY Best Seller!

A masterclass in persuasion, performance, and psychology, The Tao of Fundraising reveals how to navigate the invisible forces of human nature and capital flow to transform great ideas into fully funded ventures.

The Tao of Fundraising delivers a blunt but necessary truth: the best ideas often go unfunded—not because they’re bad, but because their creators don’t understand how capital flows.

Fundraising is the most neglected art in modern business. Most MBA courses and coaching advice focus on what to do after a business has secured investment. The Tao of Fundraising seeks to fill that void.

No one understands fundraising like John Kim, who has used these concepts to raise more than $70 billion over the course of his career. Here, he lays out all the concepts that allowed him to rise to the top of the fundraising world.

One part how-to, one part psychological study, and one part spiritual guide, The Tao breaks down the fundraising process and all the skills necessary to convince skeptical investors to place their money in your business.

To overcome a system designed to keep money out of reach and the natural hesitancy of investors, you need:
- The conceptual frameworks to understand how fundraising works in practice. - The practical processes that allow a fundraiser to “sell” their investment. - The psychological principles that enable a fundraiser to persuade skeptical investors to ignore their fears and trust the investment. - The performance skills to close the deal.
Drawing from ancient philosophy, modern psychology, economics, and decades of frontline experience, Kim reveals the deeper dynamics that drive fundraising at the highest level.

This isn’t just a book about money—it’s a masterclass in human nature and the invisible forces that separate good ideas from funded ones.