‘eneloop’ is a product that proposes a new lifestyle—one without disposing of batteries. Once charged, it can be used repeatedly, and once used completely, it can be recycled. To promote this kind of new battery lifestyle, SANYO developed a world first rechargeable battery that can be used like a dry cell battery—‘immediately after purchase’. Based on its new vision ‘Think GAIA’, SANYO is simultaneously pursuing solutions for a comfortable living and consideration for the environment, and would continue providing ‘Global Energy Solutions’ and ‘LOHAS (Lifestyles of Health and Sustainability) Solutions.’