From the first ever color cream in 1950 to our most advanced technology to reduce the risk of developing allergy: Koleston Perfect sets the standard for expertise and creativity in hair color. \n\nAs winner of the Salon Star Award on 5 consecutive occasions, Koleston Perfect is the brand of choice of 100,000 salons worldwide. It is trusted every day for its predictable rich, sensual and voluptuous color results; and loved for its comprehensive portfolio of more than 160 shades that\noffer unlimited scope for colorists to direct the look of modern beauty for every client. \n\nOUR PUREST COLOUR EVER WITH ME+ TECHNOLOGY\n\n- Pure, balanced colour results with natural depth and shine\n- ME+, up to 60x less likely to develop a new allergy to hair color\n- Less hair damage colour after colour\n- Simple 1:1 mixing ratio\n- Up to 100% grey coverage\n- Up to 5 levels of lift