Praise for THE 10 RULES OF HIGHLY EFFECTIVE PRICING

“The book of Danilo Zatta is an unmissable tool to unlock the hidden value for customers in your company and transform it in profitability.”
—Stephan Winkelmann, Chairman and CEO, Automobili Lamborghini

“This book is a must-read for anyone who wants to increase profits via optimized prices.”
—Thomas Ingelfinger, Board Member, Beiersdorf AG a.d., Board Member at several corporations, investor

“This book is a game changer.”
—Peter Brabeck-Letmathe, Chairman Emeritus, Nestlé S.A., Vice-Chairman of the Foundation Board of the World Economic Forum, Chairman Emeritus, Formula One Group

A Concrete Guide to Supporting Smart Pricing within your Organisation

The 10 Rules of Highly Effective Pricing is an intuitive and exciting exploration of transformative pricing strategies for organisations in any region and industry. Experienced growth and pricing expert Danilo Zatta walks you through the strategies, implementations, and concepts you’ll need to generate powerful new approaches to pricing. Using both short- and long-term pricing strategies, you can deliver sustained competitive advantage for your firm.

Learn to go beyond the traditional “cost-plus” approach to pricing and begin utilising ideas like profit culture, value selling, and price image to identify opportunities for outsized profits and new growth strategies. Through concrete case studies of real-world companies using pricing to their advantage, you’ll discover how to implement price transformation in your own organisation.

An extraordinary and insightful blueprint for pricing mastery, The 10 Rules of Highly Effective Pricing is a must-read for executives, board members, managers and entrepreneurs.

Transform your organisation’s pricing strategy to take advantage of exciting new opportunities to unlock profitable growth

In The Ten Rules of Highly Effective Pricing, renowned pricing strategist Danilo Zatta delivers an insightful and effective roadmap to taking control of your organisation’s monetization strategies and boosting profits.

The author explains the 10 key elements to transform your price management; such as making pricing a CEO priority, instilling a culture of profit, selling value, differentiating prices, setting up the pricing governance, avoiding price wars and other rules to help capture opportunities for extraordinary profit and growth that companies not observing these rules simply miss out on.

In this authoritative yet easy-to-read book, you’ll explore inspiring case studies of real-world companies that have realised the tremendous potential of pricing transformation to unlock their firms’ latent profitability. You’ll also discover the foundational pricing concepts you need to understand if you aim to drive incredible results in your company’s top- and bottom lines. This book also offers:

• All the necessary ingredients for a successful, company-wide pricing transformation
• Clear explanations of the key elements that determine successful pricing - and how to maximize profitability at the pricing level
• Strategies for identifying present and future monetization opportunities
• Techniques for generating immediate wins, as well as strategies for generating long-term advantage

A can’t-miss resource for managers, founders, executives, directors, and entrepreneurs with a stake in driving growth and profitability in their firms, The Ten Rules of Highly Effective Pricing will also earn a place on the bookshelves of business and management students learning about contemporary pricing strategy.

'Company marketers spend a lot of time on promotion and take pricing for granted. Zatta's new book The 10 Rules of Highly Effective Pricing will help wake up company marketers to the profit coming from creative pricing.’

- Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University