Hairdressers look for three things in a hairdryer. They need to be light, quiet, and most importantly, quick. With an innovative ionic generator produces 90% more ions*, meaning you can enjoy beautiful, frizz-free shine as you dry. Our experts made the PRO-Air light 50% quieter* so you get more style with less noise.\n\nDrying your hair has never been easier. We have made the PROAir 25% lighter** thanks to the lightweight motor. Reduce drying time and make the morning rush a thing of the past, or just have a little longer in bed.